Business is rarely clean and according to plan. Work with people that can pivot and adapt to changes to survive and thrive. Heritage is a top new restaurant at The Hive in Fort Lauderdale’s FAT Village. Chef and owner Rino Cerbone was open for only a month and a half before COVID-19 struck the United States when restaurants and essential services were limited in their normal operations.

Italians hate social distancing, but together we pivoted with a new marketing campaign before restaurants were forced to discontinue dining room services. Rino and his creation, Heritage, are both edgy and have no filters so the “Stay the F#@K Home” and “Spread Love Not COVID” campaign was fitting for this rockstar restauranteur. A pivot to curbside and delivery service is not typical of a fine dining establishment but it with proper digital marketing and social media strategy it thrived.